Process

A calm, four-phase
redesign rhythm.

No mystery, no late-stage surprises. You'll always know what's happening this week — and what's shipping next.

01

Discover

Workshops, audits, and interviews — we surface the why before pushing pixels.

02

Define

Architecture, narrative, and a single source of strategic truth for the team.

03

Design & build

Glass-morphism UI, responsive system, and a hand-tuned, accessible build.

04

Launch & grow

QA, training, and a 90-day optimization sprint to compound the impact.

Week-by-week

What a typical 6-week engagement looks like.

01

Week 1 — Discovery

Kick-off, stakeholder interviews, audit reviews, and a positioning workshop.

02

Week 2 — Strategy lock

Sitemap, narrative, success metrics, and the design direction signed off.

03

Week 3–4 — Design

High-fidelity design of the homepage and core templates, with a clickable prototype.

04

Week 4–5 — Build

Component library, CMS, animations, accessibility, and a full QA pass.

05

Week 6 — Launch

Final QA, SEO migration, redirects, monitoring, training, and the live launch.

06

Post-launch — 90 days

Analytics, experimentation, and a quarterly review to compound the impact.

Want this process for your team?

Tell us about your site. We'll come back with a tailored timeline within 48 hours.